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Because they are newly vocal and empowered? Part of HuffPost Parenting. By this ad HUGGIES was trying to target the stay-at-home dads market, and if dads can use it then due to obvious reasons everybody else can use it too. Main Menu U. Submit a tip. In the ads, a voice-over explains that the company put the diapers to the test "to prove that Huggies diapers and wipes can handle anything. Because, as best as I can tell from all the comments you're ignoring on Facebook, most of us parents have been over the gender thing for years. Taking a page from the mothers who rose up against a Motrin ad a few years ago that some saw as insulting to "baby-wearing parents", fathers and a few mothers filled the Huggies Facebook Wall with complaints. Tell us how it went on Facebook! Why reduce dads to being little more than test dummy parents, putting diapers and wipes through a "worst-case scenario" crash course of misuse and abuse?

From Our Partner. Ali Ahmed. Leave a comment Cancel reply. The commercials showed dads so consumed by sports on TV that they neglected to tend to the full diapers on their babies. We've got you covered on everything from health to food to relationships, and so much more.

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The Prince of a Falling Empire. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. We leave our children in overflowing diapers because sports is more important to us? Share this: Twitter Facebook. Suggest a correction. Huggies loves and respects fathers, he assured me during a day spent mending fences and smoothing feathers with any blogger who would listen. Soon, there was a petition. Huggies listens. I can't show it to you because the company may not be perfect at reading its intended customer, but it is dynamite at scrubbing all links from the internet. Apple shows a brand new Dad shattered that the hundreds of photos of his baby's life are lost when he loses his iPhone, only to remember that they are in the cloud. See Gallery. Huggies is reponding to unhappy men, because those men have the ear of women. Popular in the Community. International U.

“Have Dad Put HUGGIES To The Test?” | Ali Ahmed

• Huggies plans to continue to revise the TV ads to clearly communicate the message.
• Tell us how it went on Facebook!
• All rights reserved.

The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting dads as inattentive caregivers sparked outrage - among dads. Last week, Huggies posted several videos to their Facebook page as a part of a campaign "to demonstrate the performance of our Huggies diapers and baby wipes in real life situations. The commercials showed dads so consumed by sports on TV that they neglected to tend to the full diapers on their babies. In the ads, a voice-over explains that the company put the diapers to the test "to prove that Huggies diapers and wipes can handle anything. But some dads saw things differently. Routly, the father of two sons, ages 1 and 3, decided to express his disappointment with Kimberly-Clark, maker of Huggies, on his blog, " The Daddy Doctrine s. Courtesy Chris Routly. The feedback from his post led the father of two to start a "We're Dads, Huggies. Not Dummies" petition, receiving more than 1, signatures in less than a week. Routly's petition, along with blogs by other upset dads, including Jim Higley who writes The Bobblehead Dad , gained the attention of Huggies and its parent company. The videos have been taken off Huggies' Facebook page and replaced with ads showing attentive dads tending to their babies during nap time. Huggies plans to continue to revise the TV ads to clearly communicate the message. Politics Coronavirus Jan. All rights reserved. Dads complain. Huggies listens.

So to counter this, HUGGIES came up with diapers that were very so easy and less time consuming that even the dads could use them perfectly, have dads put huggies to the test. By this ad HUGGIES was trying to target the stay-at-home dads market, and if dads can use it then due to obvious reasons everybody else can use it too. But the message was decoded very differently, against the intentions of the company. This have dads put huggies to the test became viral and there were protests against the company to remove the ad. Being signed by many a gigantic number of Dads the company had to remove the ad from the media. They further planned my media ads and enormous marketing techniques to improve the negative image of the company and to clear that their intention was never to criticize Dads, but was just to prove the fact how easy to use their diapers were. Had that been a focused diaper campaign with less room for criticism, the results would have been significantly different.

Have dads put huggies to the test. Huggies Pulls Ads After Dads Insulted

So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to have dads put huggies to the test Dad bloggers gathered at their first ever convention, called Dad 2. The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. It showed fathers parenting! It included adorable babies! It was light-hearted and pampers 4 jumbo pack 52, what with those poor hapless dads responsible for their own children for five whole days! After all, marketers knew, men behaving like actual parents is the "new" thing in advertising I use the quotation marks because we have seen waves of this before, so perhaps we should say it's the latest rediscovery of a new thing. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. Apple shows a brand new Dad shattered that the hundreds of photos of his baby's life are lost when he loses his iPhone, only to remember that they are in the cloud. Jetta chronicles a boy growing into a man, replacing backpack with baby carrier, have dads put huggies to the test, and evolving from asking "Is it fast? Embracing this trend -- Dads doing Mom stuff! What they didn't take into account, however, was another trend -- the one where the growing number of men who consider themselves involved, equal parents according to the US Census, one in three are have dads put huggies to the test child's primary caregiver are more than a little sensitive about being portrayed a the butt of an advertiser's joke. Which is how more than a few men interpreted the Huggies series of ads, particularly the one in which the fathers are so involved watching TV sports that they appear to ignore their babies' overflowing diapers.

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