I want huggies

Work from Quality Meats. The brand was also a category leader in organic search volume for the first time in over three years. Ballgorithm SAXX. More News from Quality Meats. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusive , quirky dance track that calls out the different shapes and the fun activities baby is doing. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:. Campaign Orchestration An exercise that architects and prioritizes campaigns to achieve long and short term goals. Measurement Strategy A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. Our strategic global toolkit To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation: Global Brand Purpose A statement encapsulating our global mission and values as a brand. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt.

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Chicago, USA. Quality Meats. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. Measurement Strategy A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. Login or Register. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. Babies come in all shapes and sizes.

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With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. The brand was also a category leader in organic search volume for the first time in over three years. Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months. Babies come in all shapes and sizes. Brand Huggies. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. From the moment parents give birth, the whole world is a giant unknown. Edition : International Language : English. Creative in association with Gear Seven. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent.

Huggies : Disposable Diapers : Target

Behind the Work.
How it works.
But the same is true for their babies.
To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience.
Masterbrand Architecture A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose.
Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort.

To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:. A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs.

Babies come in all shapes and sizes. But for some reason, not all diapers are designed with curves to fit their bodies. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes i want huggies squiggle, wiggle and jiggle around in comfort. And their new 'Baby Butts' campaign highlights the range of baby i want huggies and all the different movements babies can comfortably do when they are wearing Huggies diapers. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusivequirky dance track that calls out the different shapes and the fun activities baby is doing. We had a ton of fun with the creative and song and we know parents and baby will, too. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, i want huggies, is launching this month alongside a digital, print, and radio campaign, i want huggies.

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